In line with RDS’ strategy of championing women in technology and fighting for a more inclusive, equal world (please see our recent blog outlining how we’re doing this), we’re proud to be sponsoring and supporting talented British driver, Louise Cook.
Louise, a former British Rally Championship Ladies Champion, made her debut at the British round of the World Rally Championship recently – the Wales Rally GB – an event famed for being amongst the most challenging in the world.
She performed fantastically and, in true rallying style, overcame a host of challenging situations both from a technical perspective as well as handling and overcoming treacherous driving conditions in a highly competitive environment.
Throughout three hard-fought and intense days Louise excelled, enabling the team to climb to 7thin the WRC3 Championship standings on 44 points.
Having completed the stage, Louise said: “On paper we can mathematically win the championship but it would take a bit of a miracle, but this season has been all about miracles, getting to each round has been a miracle, so I won’t be giving up. I want to be fighting in Spain I just need to find the support to make it possible.”
And that support will certainly be forthcoming from RDS Global. Louise’s successful weekend was in no small part down to a mixture of courage, tenacity, skill and professionalism.
These types of attributes can be easily transferred to the business arena. What this does for us here at RDS is further highlight just how much talent there is out there and just how much businesses in the technology sector – including information technology – are missing out on talented women professionals; with there still being a significant disparity between the numbers of males and females entering the industry.
Louise’s success serves as a reminder for how reaching out to people of all demographics – including those from under-represented groups – isn’t just a case of ticking the Corporate Social Responsibility box… it’s a way of adding tremendous value to the business concerned.
When we think of successful rally drivers, do many of us think of women? Perhaps not. But Louise is an example of how we should not overlook people or discourage them from entering a profession because of their gender – to do so limits the chances of being successful in business and life in general.
This is absolutely the case when it comes to the technology sector and the wider business community.
And the racing? The next round of the World Rally Championship is Rally RACC Catalunya – Rally de Espana on the 25th of October.
If you want to read all about the weekend from Louise and team’s perspective, you can do so hex re.