As part of RDS Global’s ongoing campaign to encourage females into technology and create a more inclusive, equal community, we’re absolutely delighted to be sponsoring Derby County Ladies’ u9s football team.
Key to everything we do at RDS Global is ensuring that we’re making a positive impact on our local communities. We are a Derby-based business, we enjoy longstanding relationships with clients and fellow businesses in Derby and the county of Derbyshire and we employ – among others – workers who live in Derby and Derbyshire.
We have a very real sense of place and of our responsibility to the city and county we operate in. Therefore, aligning ourselves with Derby County Ladies Football Club is a no-brainer.
Derby County – and the Derby County Community Trust – are engrained in the fabric of the area. They do fantastic work in the community and the opportunity to partner and support them by sponsoring their Ladies u9s team is a great honour and a fantastic opportunity.
For us, it ticks a number of boxes. Sponsoring the girls u9s enables us to demonstrate that we’re walking the walk and not just talking the talk in terms of our commitment to making a tangible difference to our local community.
It also links in perfectly with our desire and commitment to advancing the opportunities of girls and women and creating a more equal society that offers opportunities to all – free from any form of prejudice, bias or stereotypes.
That’s a big and bold objective but one we’re determined to play our part in. Seeing such enthusiastic, talented, committed and ambitious girls coming together as a team and wearing the white of Derby County with pride – flying in the face of the traditional view that junior football is largely the pastime of boys – is very inspiring.
It perfectly aligns to our view that such opportunities should be available – irrespective of gender – in business and the workplace. There is a rebalance happening in junior football and we’re determined to ensure that happens in business too.
Much like football is traditionally a “boy’s game”, roles in technology are also traditionally filled by males. Here at RDS Global – we’re determined to change this perception.
The Derby County Ladies u9s team isn’t just about the fantastic team currently in place, it is about how they inspire girls to follow suit in the future – spurred on by the belief that having a dream and working hard are the key ingredients to achieving what you want – not what gender you are.
We feel the same about business and that’s why we’re so delighted to sponsor the u9s team – because in this respect community and business need to be on the same page.
On a similar theme, we’re delighted to be sponsoring the Women in Sports Award at the Derby Telegraph Sports Awards 2018 next month – an evening we are very much looking forward to.
Everybody at RDS Global wishes the u9s team all the very best and we look forward to cheering them on and supporting them in the months to come. We’re proud to put our name to such a great team.